I adore: Girl meets dress

We all have those pieces at the back of the wardrobe, bought for yet another wedding/party/job interview but then not worn more than a couple of times. Girl Meets Dress.com reconciles such fashion conundrums perfectly.

The Concept

Girl Meets Dress allows you to hire from over 150 of the best international designers for as little as 90% off their retail price. Hiring a dress allows women to very easily wear more trend led, time-sensitive fashions, while continuing to invest only in those classic pieces which will stand the test of time.

The History

Launched in 2009 by Co-Founders Anna Bance and Xavier de Lecaros-Aquise. Anna had the idea for Girl Meets Dress after leaving Hermes where she was UK PR Manager for 3 years, inspired by the constant lending and borrowing which goes on within the fashion industry. After graduating from the London College of Fashion, she worked in the fashion editorial teams for InStyle, Wallpaper, The Telegraph, Harpers Bazaar etc before joining Hermes PR.

Why I adore it

Whether a bridesmaid, mother of the bride or wedding guest I think there are some fabulous dresses to choose from at a fraction of the cost. I spent far too long browsing the website, especially at the ‘meeting’ category, this could be very useful when attending UKAWP events as I invariably get photographed so its always embarrassing if I wear the same dress twice!

Some of my favourites

 

BRIDESMAID

HALSTON HERITAGE – Red Gathered Dress

HIRE : £59 – RRP: £585

 

MARCHESA NOTTE – Silk Frill Detail Gown

HIRE : £189 – RRP: £1,169

 

WEDDING GUEST

MARCHESA NOTTE – Floral Applique Dress

HIRE : £69 – RRP: £759

 

VELVET – Turquoise Ruched Dress

HIRE : £39 – RRP: £145

MOTHER OF THE BRIDE

YVES SAINT LAURENT – Red Shimmering Silk Dress

HIRE : £129 – RRP: £835

 

ROBERTO CAVALLI – Jewel Floral Dress

HIRE : £129 – RRP: £640